About Us

Our Background

Founded in April 2008 with the aim of helping art collectors in the new 'urban art' scene obtain insurance for pieces by artists such as Banksy and Hirst, TAOI now offers a comprehensive range of policies for those with collections of all types including art, watches and cars. Added to this our fine homes policy is second to none, including a range of exceptional features designed to bring peace of mind. Each of our policies is bespoke to match our clients needs - no matter how complex, and personal service comes as standard, with just one point of call at any time.

Our Philosophy

TAOI was founded by Keith Sekree, who still remains at the helm, with the strong passion that insurance was pointless if i) it didn't correctly identify the clients needs when the policy is started and ii) in the event of a claim the policy doesn't pay out in a fair and timely manner

At TAOI we've addressed this by only working with leading underwriters from long established names such as Chubb, and in the event of a claim we personally handle things directly on our clients behalf. Prior to policy inception many of our clients take advantage of a complimentary security and valuation service. 

Our Clients

Everyone has different insurance needs and our array of clients proves this. From our early beginnings looking after one-off Banksy's we now have clients both here in the UK and abroad, and cover everything from a client with a single special watch to clients multiple homes, cars and art - however, all of our clients are treated exactly the same, with the same careful attention to detail. At TAOI we rely on recommendations to promote us, so it's fair to say we really are only as good as our word!

Our Make-Up

Keith Sekree

Keith started his financial career after a spell in motor racing in 2003 before progressing to partner in the HNW firm,3-S Financial Management. During his time at 3-S Financial Management his interests in art grew, as did many of  his clients with the new dawn of 'urban art'. In 2008 he founded TAOI (The Art Of Insurance)to become the first UK broker able to insure such pieces. Since then TAOI has become the 'go to' for leading business people, celebrities and politicians based on transparency and integrity.

geo Private Clients

As a firm we have chosen to use geo Private Clients to assist us in the underwriting services our clients expect. Our relationship allows even complex situations to be dealt with at speed and most importantly accuracy.

Chubb Insurance

Invariably we use Chubb to provide our clients needs. Being the world’s largest publicly traded property and casualty insurer with over $175bn in assets their reputation proceeds them. With operations in 54 countries and territories, they provide a wealth of insurance to a diverse group of clients.

Contact Us

If you'd like us to contact you please complete the following -

You're welcome to use the form to your left, however please feel free to contact us on 07469 888710 for a more personal exchange. 

Bath, Bath And North East Somerset, England, United Kingdom



We endeavour to always be available to our clients. Whilst we follow a standard Monday to Friday, in any urgent situation please contact us at any time.